Search engine optimization, or SEO, is the process of improving your website to increase your ranking in Google for key terms related to your business. SEO is one of the most effective digital marketing strategies that you can invest your time in and there are many ways you can take advantage of the practice.
Here are four key pointers in moving forward with SEO.
On-page SEO, sometimes referred to as on-site SEO, is the process of optimizing the content of your website. This may include your body copy, keywords, headers, meta titles, meta descriptions, images, and more.
Here are some tips for on-page SEO:
- Research your keywords – determine the terms and phrases you want to rank in search engines. Research some keywords that have high relevance and search volume, but also consider choosing terms with less competition. Once you’ve determined the right keywords, make sure you ask your writing team to include them in their writing to optimize the content of the page.
- Optimize metadata – Metadata tells Google and other searchers about all the content on a page. Make sure your meta titles and meta descriptions include relevant content and your keyword phrases to give you a better chance of higher ranking. It’s important to remember that Google occasionally rewrites our metadata with other copies of the page, which makes it important to make sure your entire page is optimized.
- Edit Internal Linking – Internal links are URLs that link to other pages on your website. Often, you will associate these with anchored text. Insert links to targeted keywords in your copy and link to high-powered pages to help Google read your site better and make it more user-friendly.
- Incorporating on-page SEO into your marketing efforts helps search engines understand your site content. And once Google understands your website, it may reward you by displaying your site for searches that it deems relevant.
#2 Off-page SEO
After completing the SEO onsite optimization everybody thing that everything has been done but Off-page SEO is pretty much everything that doesn’t happen on your website. Off-page SEO is about building exposure and trust for your company, which can ultimately lead to more visitors and sales.
Most off-page SEO work focuses on link building. If you don’t know, link building is the habit of getting other reputable websites to link to your site again.
Some quality link building strategies include:
- Pitching Articles – There are many blogs and online publications that will accept and publish your pitched posts. Make sure the site is relevant to your work and include a link to your company, but make sure you’re accepting or exchanging money for doing so.
- Competitive Research – View the backlink profiles of your biggest competitors. Find out where they are gaining links and which sites will allow hyperlinks This guide can provide some pointers on how to start competitive research.
- Helping journalists – There are a variety of online services, such as HARO, where journalists ask for insights from specific industry experts. Is this the place you came from? Offer a quote or information about your skills and they will probably link to your website in the article.
Make sure the links you receive are earned, come from an institutional source, bring in qualified traffic, “follow” links and come from relevant sites!
#3 Technical SEO
Technical SEO refers to actions performed to help search engines crawl your website and improve user experience (UX). These requirements change as search engines and their algorithms become more complex which means this type of SEO is always evolving.
To ensure there is no problem with crawl and UX, your technical SEO efforts must be efficient.
The technical SEO efforts addressed should include:
- Website Speed - The speed of a fast website is always good, and more recently, Google has included a variety of load time variables to be a ranking factor. You have to be sure to facilitate your template, limit redirects and optimize your visuals to achieve your goal.
- Mobile-friendliness – Many users are moving from desktop to mobile to perform search arrays for products and services. Check your site on mobile devices to make sure it’s easy for any visitor to navigate via mobile.
- Site Structure – Use HTTPS hypertext, a user-friendly and consistent URL structure, a clean navigation classification, and consistent internal links to help minimize the structure of your site.
#4 Local SEO
Local SEO is a variant of SEO that focuses on a specific area rather than a national focus. It’s about increasing your online presence in your community and promoting your product or service to local customers.
Remember that how well you rank on Google depends on your Google My Business profile. Here you include your address, business hours, details, reviews and photos Search engine results pages will look at proximity, relevance and uniqueness based on user search queries and select your business if you meet different requirements.
The benefits of local SEO include:
- It is highly targeted
- It’s free
- Only 44% of businesses have a greater chance of ranking locally due to claiming their GMB list
Some of the ways you can improve your local SEO include writing useful local landing pages, optimizing your local profiles, submitting spam to Google Maps, creating local links and much more.